White-label marketplace platform

Launch your own
app marketplace.

Give your SaaS product the ecosystem it deserves — without building it from scratch. MarketHub ships three fully-functional applications and six core modules, ready to rebrand and deploy.

3 Apps Included
6 Core Modules
50+ Database Tables
80%+ Test Coverage

Building a marketplace from
scratch takes years.

SaaS companies that want Salesforce AppExchange-style ecosystems discover that the engineering challenge is enormous — and the hidden costs are even bigger.

Time & Cost

12 to 24 months of senior engineering time just to reach a working v1. That's before onboarding publishers, moderating listings, or managing licences at scale. Most teams underestimate this by 3x.

Quality Risk

Security, multi-tenancy, licensing enforcement, publisher verification — every one of these is a discipline on its own. Homegrown solutions consistently accumulate technical debt and introduce attack surface.

Ecosystem Lock-In

Proprietary marketplace SaaS locks you into their runtime, pricing, and roadmap. If they change terms or shut down, your publishers and customers have nowhere to go. You need code you own.

Three applications. One platform.

MarketHub ships as three fully independent React applications sharing a single ASP.NET Core API backend — each tailored to a distinct user role in your marketplace ecosystem.

Admin App

Marketplace Operator

The control centre for your marketplace. Govern every listing, publisher, and policy from a single dashboard.

  • Package approval workflows with staged review
  • Publisher verification and certification management
  • Reward and reputation assignment
  • Analytics, audit log, and marketplace rules configuration
  • Revenue and commission reporting

Publisher App

Vendor Self-Service

A dedicated workspace for software vendors to list, manage, and grow their offerings without needing admin intervention.

  • SemVer package publishing and version management
  • Verification status tracking and certification path
  • Revenue dashboard and download analytics
  • Community engagement and review response tools
  • Bulk import/export and dependency declarations

Public App

Consumer Discovery

The storefront your end-users browse. A polished, fully white-labelled discovery experience that reflects your brand — not ours.

  • TF-IDF powered search with ranking by relevance, downloads, rating, and recency
  • Category browsing, trending, and recommendations
  • Licence purchase and management flows
  • Reviews, ratings, and community discussions
  • Fully custom-branded — domain, logo, colours, copy

Six modules. Every capability.

Each module ships as a clean, independently-testable domain — so you can extend or replace individual capabilities without disrupting the rest of the platform.

Catalogue

SemVer package management with dependency resolution, validation rules, bulk import/export, and 20+ API endpoints for full lifecycle control.

Discovery

TF-IDF search ranking engine combining text relevance (40%), download velocity (30%), star rating (20%), and recency (10%) for accurate, fair results.

Distribution

Four licence types — Trial, Subscription, Perpetual, and Metered — with geo-restrictions, seat limits, auto-renewal, and a full audit trail.

Community

Threaded discussions, nested comments, @mentions, follow system, moderation tools, and a badge system — driving engagement inside your marketplace.

Publisher

Structured verification pipeline (Unverified → Pending → Verified → Certified), 4-dimensional reputation scoring with vesting cliffs to prevent rating gaming.

Reviews

Community-driven ratings and written reviews with sentiment analysis, content moderation, and publisher response capabilities to maintain quality standards.

Your brand.
Your rules.

MarketHub ships with zero BizFirstAi branding visible to your end users. Every colour, logo, domain, email template, and workflow rule is yours to configure — or change in source code you own.

  • Custom domain, logo, and full colour theme
  • Configurable commission rates and revenue splits
  • Custom publisher verification criteria and certification tiers
  • Moderation rules, content policies, and approval workflows
  • Branded email templates and notification preferences
  • Multi-tenant TenantId isolation — fully separate per customer
Marketplace Configuration Live Preview
Custom branding
Multi-tenancy
Commission engine
Publisher verification
Custom domain
BizFirstAi branding
Theme colour

How SaaS companies use MarketHub.

Whether you're building a developer ecosystem, connecting ISV partners, or creating a curated AI model registry — MarketHub fits the pattern.

Add-On Ecosystem

ERP / CRM Platforms

Let ISV partners publish certified add-ons for your core product — with controlled approval, versioning, and licence enforcement. The Salesforce AppExchange model, owned by you.

Plugin Marketplace

Developer Tools & IDEs

Expose a curated plugin store to your developer user base. SemVer enforcement, dependency resolution, and community reviews ensure only quality extensions surface.

AI Model Registry

Fintech / ML Platforms

Publish, version, and distribute ML models or AI agents as first-class marketplace items — with metered usage licensing, publisher reputation scoring, and community feedback loops.

Enterprise-grade from day one.

No prototype code. No duct tape. MarketHub is Phase 2 complete, investor-ready, and built on a clean architecture foundation that your team can extend confidently.

Tech stack

Every component chosen for production readiness, not proof-of-concept demos.

ASP.NET Core 6+ React 18+ SQL Server EF Core Zustand Vite

Quality metrics

Clean Architecture + SOLID Domain, Application, Infrastructure, Presentation layers — strictly separated
80%+ Test Coverage Unit, integration, and end-to-end tests across all modules
50+ Database Tables Normalised schema with full EF Core migrations
80+ API Endpoints RESTful, versioned, with OpenAPI documentation

White-label licensing available.

Source code option for OEM. Talk to us about the right arrangement for your business.

Talk to Us

Ready to launch your marketplace?

Talk to us about licensing MarketHub for your SaaS product.